Saltcheese Combo Race: Khong Guan’s Fun-Filled Challenge Tests Teamwork and Creativity Among Jakarta’s Youth
Jakarta, November 27, 2023 – PT Khong Guan Biscuit Factory Indonesia Ltd. successfully hosted a lively and interactive event titled Saltcheese Combo Race: Perfect Combo Hunt** across four Khong Guan Mart locations in Jakarta on Sunday, November 27. Held from 10:00 AM to 4:00 PM WIB, the event featured a unique reality challenge concept that blended entertainment, sportsmanship, and collaboration specially designed for the young generation, the primary target audience of Khong Guan’s newest product: Saltcheese Combo. The race took place at four vibrant venues: Khong Guan Mart Wahid, Khong Guan Mart Sabang**, **Khong Guan Mart Fraser Residence, and Khong Guan Mart Mayestik. At each station, teams tackled specially designed physical and mental challenges created by the Saltcheese team to test coordination, creativity, and quick thinking.
One of the standout missions was a collaborative game where participants had to find matching images by scanning barcodes directly linked to the Saltcheese Combo variant. This challenge tested not only attention to detail but also communication skills among team members.
Equally exciting was another station where participants had to co-create a simple dish using Saltcheese Combo in a mirror challenge: one teammate could only use their right hand, while the other was restricted to their left. This playful task generated laughter and lively interaction among both participants and spectators.
Exciting Collaboration with Young KOLs
The event also strengthened Khong Guan’s partnership with popular Key Opinion Leaders (KOLs) among Gen Z and millennials. Three participants Reydita (@reydsabryan), Rachma (@annisa_rachmaaa), and Edward (@gusttinius) were selected through an online campaign in social media held from September 26 to November 20, 2023. They were paired with three well-known influencers: Sita Permata Sari (@taandme_), **Firman Setyo Anam (@frfirman), and Ryan Heryanto (@ryanrandomreels).
During the selection process, applicants were asked to creatively continue a video originally produced by their chosen KOL, showcasing originality and a spirit of collaboration aligned with the values of Saltcheese Combo.
Attractive Prizes and a Positive Message
At the conclusion of the race, the winning team walked away with an Alva One electric scooter, a prize that reflects the urban lifestyle and environmental consciousness of today’s youth.
According to Kataline Darmono, Managing Director of PT Khong Guan Biscuit Factory Indonesia Ltd., the event was more than just a product launch, it was a meaningful platform for young people.
“We see the positive value of races like this, as they encourage unity and cooperation among participants. Our games also test creativity and quick thinking,” said Kataline Darmono, Managing Director of PT Khong Guan Biscuit Factory Indonesia.
Media Gathering and Festive Closing
Following the competition, the day wrapped up with a media gathering featuring winners, participants, and KOLs, who shared their experiences, behind-the-scenes stories, and testimonials about Saltcheese Combo. The warm, convivial atmosphere provided the perfect finale to a day full of challenges, laughter, and connection.
With the success of the Saltcheese Combo Race, PT Khong Guan Biscuit Factory Indonesia Ltd. once again demonstrates its commitment to creating brand experiences that are not only entertaining but also emotionally engaging through innovative activations that resonate with the lifestyles of young consumers.